Every March, SXSW brings together some of the most interesting conversations in technology, culture, and design. This year, several AIR founders are in the mix—proposing talks and panels that show a different vision for AI: more human, more playful, and more connected.
Public voting is open through August 24. If you’d like to see these conversations on stage in Austin, please take a few minutes to vote and share.
Why Play Wins in a Serious World
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When the world feels increasingly automated and anxious, play can be a superpower. Drawing from her work at Refinery29, 29Rooms, and now , Piera’s talk explores why playfulness is the ultimate competitive advantage, with interactive experiments and practical frameworks for leading with creativity under pressure.
AI Wants to Play With You: Tech Gets Human Again
Belen Tenorio & Cherri Hartigan — Pillowtalk
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Dalena Tran — Fuser
Forget the dystopian visions. This panel showcases three startups reimagining AI as a collaborator, not a replacement—built on empathy, fun, and human connection. With case studies from the founders themselves, the session explores how human-first AI can foster healthier, more vibrant communities.
Code For One: The Rise of Hyperlocal Software
Belen Tenorio — Pillowtalk with , Jamie Wilkinson, and
What happens when anyone can build AI-powered tools for their own specific needs? From classrooms to coffee shops, we’re entering an era where individuals can create custom software as personal as a home-cooked meal. This panel explores the implications for creativity, business, and the future of software.
Why this matters
These talks reflect the spirit of AIR: design-led founders building AI products that feel human, grounded, and culturally alive. We’d love your support in helping bring their perspectives to SXSW.
Public voting closes August 24. Cast your votes before then!
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