The Secret Is Out!

Ok it isn’t really a secret... but we’ve been keeping the news in tight closed circles since I was invited to join in January… and today I’m delighted to officially announce I’ve been appointed as an Ambassador for the Stanford Center On Longevity.

Appointed by invitation only, the SCL Ambassador cohort is a curated global group of leaders and experts working at the forefront of the ageing and longevity field - helping to shape how we live and age, today and tomorrow.

Based at the prestigious Stanford University, the Stanford Center On Longevity accelerates research, technology and policy to redesign modern life for longer lifespans.

Bringing together disciplines, fields & industries, including health, psychology, economics, and technology, SCL explores how society needs to evolve as lifespans increase and it collaborates with global leaders, policymakers, and organisations to turn research into real-world impact

At the heart of its work is the concept of the “New Map of Life” - a bold framework that challenges outdated life stages and calls for new models of lifelong learning, flexible careers, multigenerational collaboration, and financial security across extended lifespans.

Through initiatives like its annual Century Summit, SCL convenes global leaders across academia, business, and policy to shape the future of longer, 100-year lives.

And its monthly magazine and editorial platform translates cutting-edge longevity research into accessible insights, cultural commentary, and real-world applications that reshape how we think about ageing

SCL also fosters innovation through initiatives like the Longevity Design Challenge, a global competition inviting university students to develop bold, research-driven solutions that address the realities of longer lives - from health and housing to education and everyday living.

Since its founding in 2007, its mission has been clear: to ensure longer lives are
not just extended, but healthy, purposeful and rewarding

And this couldn’t be more aligned with the work we’ve been leading at Ageism Is
Never In Style.

For nearly a decade, we’ve been shifting how age is understood, valued and
represented - bringing conversations around ageing and longevity out of the
margins and into the global mainstream.

And whilst many longevity initiatives focus narrowly on healthcare or biological lifespan extension, we are addressing one of the most consequential - and underdeveloped- determinants of healthy longevity and quality of life: whether people are valued, retained, represented, and enabled to contribute economically and socially across longer lives. Because living longer only becomes a societal and economic advantage if organisations - and society at large - redesigns how people work, lead, learn, and engage across the life course.

To us, longevity isn’t about living longer at any cost. It’s about improving the quality, purpose and value of our lives - at every age and stage. Not preventing, reversing or stopping ageing, but improving the experience of ageing for all. And this includes - but isn’t limited to - eradicating ageism and age bias, cultivating age inclusion, furthering representing, and fostering intergenerational cohesion, connection and collaboration.

This is the version of longevity we’re committed to championing and furthering at Ageism Is Never In Style.

So through the lenses of economic participation, social and cultural inclusion, and improved quality of life, we are pioneering reframing longevity and age inclusion as drivers of productivity, innovation, and market growth.

So I’m delighted that our ongoing work, influence and impact have been recognised via my appointment as an Ambassador for the Stanford Center on Longevity.

And I cannot wait to help amplify and accelerate SCL’s vital work.

Here’s to continuing driving this field forward, together!