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75 HFB · Jun 2, 2026

Entrepreneurial Cosplay, Ch. 12: The Business of Teaching Business

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When the customer is also the product, ask harder questions.

The stage looked perfect.

The testimonials were powerful.

The audience was applauding.

But beneath it all was a simple loop:

People teaching others how to build the business they’re currently teaching.

A coach celebrates a successful student.

The student explains their business.

“I help people start coaching businesses.”

More applause.

But one question rarely gets asked:

Where does the money actually come from?

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