10X Writer #96
10xWriter is a newsletter for freelance writers and copywriters who want to build a writing practice that actually pays.
The fear isn’t picking the wrong niche. It’s picking any niche and feeling like you’ve closed a door that was never open.
“I write for everyone” feels like options. To a client, it reads as: this person hasn’t figured out what they’re for yet.
The writer who says “I can write in any industry” is competing with everyone who says the same thing. That’s not flexibility. That’s a crowded room.
The reason general positioning feels safe is that it’s vague enough to never be rejected. It’s also vague enough to never be chosen.
If you can’t say who you write for and what problem you solve, a client can’t either. That’s the actual cost of staying broad.
Most writers think a niche is a topic. It’s closer to a problem, attached to a person who has money and urgency to solve it.
Picking a niche isn’t a permanent identity. It’s a starting point that makes you findable.
You don’t need to love the niche forever. You need it to get you in the door now, with the option to widen later.
“What if I get bored of this niche?” Compare that to the cost of staying invisible while you wait to feel sure.
“What if this niche doesn’t work out?” You’ll know in months, not years, because you’ll actually be visible enough to get a signal.
The writer who niches early often takes a hit in the short term. The writer who never niches takes that hit every month, forever.
A niche doesn’t mean saying yes to less work. It means becoming the obvious yes for a specific kind of work.
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