Google Just Changed the Internet Again and Brands Have Absolutely No Idea What’s Happening

Last week, Google I/O, basically announced “Hey, remember the entire internet economy from the last 20 years? Yea…we’re changing that now.” This is probably the biggest shift in online discovery since Google first became Google.

If you work in affiliate marketing, PR, SEO, media, publishing, ecomm, creator partnerships, and/or brand marketing, then you should probably stop pretending this is business as usual. Because according to all the articles I’ve been reading, it’s not.

Let’s get into it. Get ready…it’s a long one today! Hopefully you’ll find it super valuable! This is one of those reads you’ll want to subscribe for :)