the comeback cheat code
brands that made a comeback all have one thing in common...
MAKE IT GO VIRAL
Learn what makes content stick from Zaria, the creator behind Duolingo’s TikTok. Gain insights so you know how to respond when someone says "Just make it go viral!"
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Latest posts
Farewell, 2025!
reflections, musings and lessons from a wild year
social-first does not mean social-only
social-first doesn’t mean starving everything else. It means spending with precision instead of pretending thrift is a strategy
We all laugh & cry in the same language
Cheesy, I know. But it's easy to forget how much closer we are to each other than we realize.
The Doodle Report (Vol 2: Celebrating Progress)
Some of the best ideas come through the writing in the margins, a small sketch or a visual that creates a spark.
one month in...
I started a new job a month ago and I promised y'all I'd keep you updated.
Social doesn't need to be a democracy (and why that's a good thing)
If everyone can post, everyone feels like the expert. And that's really hard to beat.
The Doodle Report (Vol 1)
Some of the best ideas come through the writing in the margins, a small sketch or a visual that creates a spark.
I'm leaving my job at Duolingo
Why does no one teach you how to quit a job?
I wore Hijab in May and haven’t paid for shampoo since
Kidding. But here’s why I wore hijab, what got me to this point and what it’s meant so far.