Is Digital Marketing Worth It in 2025?

Are you bored of hearing digital marketing with no clear clue as how it works and can help change the course of your professional life?

May be you are a freelancer, a jobian, aspiring entrepreneur or a small business owner, your confusion surrounding digital marketing is understandable.

Digital marketing is a vast field and many myths surround this industry propagated by so-called gurus and shady experts.

In this newsletter, I’ll clarify your doubts regarding digital marketing field and guide you how you can take best use of this valuable skill in 2025. So, lets get started!

You may have heard SEO is dead or that email marketing is dying, but in reality, all these sub-domains of digital marketing have only evolved since internet boom in 2000s. Whether you want to rank on first page of Google, create videos on YouTube or become a personal brand on LinkedIn, all ties to a single goal: gaining exposure and bringing in money.

Digital marketing strategies assist marketers in promoting products and services so that businesses thrive with influx of paid customers. For that purpose, it's up to marketers to choose the marketing channel of their choice depending on various factors like niche, targeted market, product and budget.

For example, if you are a beauty brand, Instagram and TikTok will work better than you compared to other channels. If you are a software company, utilizing LinkedIn’s professional network can change the trajectory of your business. On the other hand, if you love to create content, starting your blog or YouTube channel will work wonders and offer you multiple ways to monetize your content.

Don't get boggled! Digital marketing is huge. The only way to understand it is following the people who have already walked the path, learning from them, undertaking some useful courses and applying the concepts on real-world projects.

I hear you! You must be asking now, how can you practice without getting any project or job in digital marketing? Well, create your portfolio. For that you can create your own website or blog and practice marketing tactics to bring traffic to it. This will sharpen your marketing skills as well as provide you opportunity to monetize your assets (blog/website) in various ways.

If you are more of a videos aficionado, start your YouTube channel and document your journey along the way. Learning marketing to creating your portfolio, to gaining your first client, there are endless topics to cover on your YouTube channel which can potentially benefit the beginners who are in the struggling phase like you.

There are various ways you can utilize digital marketing skillset:

Start your own website

Get a digital marketing job

Become a freelancer

Start a marketing agency

Start a business and market it yourself

Moreover, you can also earn by multiple ways by only teaching about what you know.

Some of the ways it works:

Paid courses

Books

Sponsorships

Advertisement

Paid guest posting

If some of these seem alien to you, don't worry, in coming newsletters, I'll be discussing these ways one by one and guide you in choosing the one that best suits you.

Moreover, for entrepreneurs or business owners, I'll also cover which trainings to undertake, software to use and strategies to opt for gaining qualified prospects and turn them into paid customers.

See ya next time! Subscribe to my substack and help me reach to the people who want step-by-step guidance in this cluttered online learning and warning world where every other guru is promising quick money!

Internet money is legit, but you need to know where to dig to find the treasure of your part. 😉