A design language is more than a visual theme
A design language needs to explain how to express your product's core concepts, not just how to style components.
Beyond Consistency
Insights on the evolving role of design systems in building distinct, expressive products.
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Latest posts
The plateau of sad gray icons
Everyone wants to teach AI agents good taste. I just want them to stop filling every surface with icons in soft gray containers.
When the Output Becomes the Material
How product primitives will reshape AI-driven design systems
Beyond the Plateau of Sameness
The Next Ascent for Design Systems
The next wave of design systems will be AI-driven
Could AI be the answer to my years of design system grievances?