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Hey, Shlomo here.
Let’s be real. Most people HATE ads.
Because most ads talk to them like they’re dumb.
But these 9 timeless copywriting techniques help me write ad copy that can make even the worst ad haters smile...
Let’s dive in (don’t miss the master prompt at the end):
Admit your flaws to make your brand more relatable.
Find your biggest advantage. Say it like it’s not a big deal.
When your product benefit creates a new problem.
Swap words and expectations to hook readers and make a point.
Break the 4th wall, and admit it’s an ad to disarm skeptics.
Exaggerate the benefit until it becomes a funny scene.
Two things establish a pattern. The third one breaks it. Surprise.
Tell readers not to do what you want them to do or vice versa.
Start with something negative, then flip it into a positive.
Run this prompt to try all these techniques at once:
✂️ Paste this aI prompt into Claude or ChatGPT
These 9 techniques come from my complete library of 63 timeless copywriting techniques at CopyTemplates.com.
And as a Write With AI subscribers you get 30% off with code WWAI30.
Click here to get all 63 copywriting techniques
That’s it!
—Shlomo
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