Working Class Weekly: Working Class Candidates Leading With Their Own Story
Working class Democrats are drawing on their own lives to speak directly to what voters are feeling.
The Working Class Project
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
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Working Class Weekly: Costs, Corruption, And Our Campaign To Win Colorado
Last week, we shared how our research with working class voters informed our paid strategy in Mississippi — where Democrats have a longshot Senate race, but one of their best there in decades.
Working Class Weekly: Expanding the Battleground in Mississippi
Last week, we shared how our research with working class voters informed our paid media strategy in Alaska — a state that’s been reliably red for years but is ripe for a potential Democratic upset in the Senate race this year.
Working Class Weekly: Winning Back the Working Class in Alaska
Costs and corruption are hurting Alaska’s working class. Our paid program in Alaska is making sure Republicans own both.
Working Class Weekly: Winning the Battleground in Pennsylvania
Last week, we shared how our focus groups and conversations with working class voters in North Carolina shaped our paid media strategy in the state.
Working Class Weekly: Launching Our Campaign to Win Back the Working Class in North Carolina
Earlier this summer, we told you that the GOP support among working class voters in North Carolina was starting to fracture. Our focus groups this spring found these voters still frustrated with rising costs that show no sign of coming down, and they’re no longer giving Trump the benefit of the doubt. They are increasingly convinced that Republicans have the wrong priorities — and their furious…
Working Class Weekly: Working Class Voters Are Changing The Way They Talk About Government Programs
The One Big Beautiful Bill is changing the way working class voters talk about the safety net. That presents an opportunity for Democrats.
Working Class Weekly: How Campaigns Are Using Working Class Messaging To Offer A Different Path Forward
Last week, we examined how Democrats are using working class messaging to power their campaigns.
Working Class Weekly: How Campaigns Are Using Working Class Messaging
Last week, we shared the top negatives that are moving voters in our focus groups across the battleground.
Working Class Weekly: What’s Driving Working Class Voters Away
We’re back this week with new findings from the largest research effort in the Democratic Party to understand how working class voters are thinking about the 2026 midterms — and what Democrats need to do to earn their votes.