Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.
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Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and…
Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker and registered nurse who is interested in how our minds work and helps clients restore balance in their lives and move forward mindfully. Together, they've created the blog series Leading Life to…
On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life. About Heather... Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark…
During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project. On this episode, we're talking about the Covid Diary , which is on its final fundraising stretch. We discuss the origin of the project, its…
On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall of Fame, and more. About David and Greta: Corporate Event Conference Headshot Photographer David Fox has been making professional images since his early teens. From his start as a photojournalist, he…
On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award ), and what she's looking forward to creating. About Orit: Orit Bergman was born in Jerusalem and lives and works in Kerem Maharal, Israel. She writes and illustrates children's books, adapts her stories to the theater…
After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she's looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography…
Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and director…
Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek's Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger's start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger…
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible…
