The world’s food production system over-relies on grains such as wheat, corn, and rice. This homogenized system threatens not just essential crop diversity, but global climate and food security. Sana was born out of a mission to change that. Using low-impact and sustainable crops, Sana starts with ingredients such as coconut, cassava, and plantains to create organic, environmentally conscious, and grain-free products like tortillas and chips, as well as plant-based frozen burritos. The result is healthier snacks that have less of an impact on the planet as well as on the body.
When we first partnered with Sana in 2021, they were called The Real Coconut, after the restaurant and test lab in Tulum, Mexico where the brand was born. However, they’d found the name to be limiting as they explored new products—and their existing brand didn’t reflect their vision. They needed a new name, brand positioning, identity, and packaging that delivered the same ethos as the products themselves: nourishing, sustainable, and evocative of healing our bodies and the planet.
Daniella Hunter, the founder of The Real Coconut, is particularly passionate about low-impact crops, an idea that, at the time, was entirely new in the category. This ecosystem-based approach relies more on sustainable growing tactics and less on chemical pesticides and fertilizers—essentially working with nature as opposed to against it.
The new name, Sana, is derived from sanará , meaning to heal or regain health in Spanish. It’s also a nod to one of Sana’s sister companies, the wellness-forward Sanará resort in Tulum. We honored the brand’s beach origins with sunset-inspired colors and wood-cut, earthy textures that speak to the hand-crafted quality and dedication to sustainably minded food. The new brand positioning— Everything is Connected—is all about how the crops we choose to grow and the food we eat today impact our health and our world in profound ways. We brought the new brand identity and positioning to life on packaging across the brand’s entire line of grain-free chips and tortillas, all while considering future products in the pipeline.
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