Build, Buy or Borrow? The Tech Decision Publishers Keep Getting Wrong
David Nelson, Co-founder and CEO, Limelight Inc., looks at the pros and cons of the different ways to deploy a programmatic trading platform
What’s New in Publishing
Founded in 2008, What’s New In Publishing provides a single destination for independent publishing businesses looking for news, advice and education across a wide range of publishing subjects.
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You Are Budgeting for Tools Before You Have Priced the Problem
AI and automation earn their place. Here is the arithmetic that decides which do.
Time’s AI-Only Ads, The Economist’s New Tier & 1.3M AI Crawlers
I’m shortly off on vacation back to my homeland, Wales, to take a break, so there’ll be no newsletter for the next few weeks. However, I will be updating the site with articles.
AA/WARC Q1 2026: UK Ad Spend Sees 9.3% Growth - Yet Publishers Are Missing Out
The UK ad market grew strongly in Q1 2026, but publishers did not share in the uplift. As spend moves towards performance-led channels, publishers must prove context, attention and commercial impact.
AI Is Destroying Books, Publishers Find New AI Revenue & Guardian Targets India
A quick word from our sponsor: Divee.AI lets readers ask questions directly of your articles, with 96.9% of answers drawn from your reporting rather than the open web.
Video Podcasting Has Become a Serious Publishing Product
MillionPodcasts' research shows video podcasting is a YouTube-led publishing market. For publishers, success depends on treating shows as serious, long-term products, not as cheap format extensions.
Why Publishers Should Treat Live Blogs As Audience Products, Not Update Feeds
As live audiences multitask between TV, WhatsApp and social feeds, Tickaroo data shows publishers’ live blogs can also hold readers’ attention, but only when they add deeper explanation and meaning.
Why Future-Proof Consent Infrastructure Is a Competitive Advantage for Publishers
Nial Ferguson says flexible consent infrastructure helps publishers strengthen trust, improve data quality and adapt faster to regulatory and technological change.
Publishers Rethink Google, Focus on Video & Fight AI Bots
A quick word from our sponsor: Divee.AI lets readers ask questions directly of your articles, with 96.9% of answers drawn from your reporting rather than the open web.
The Ad Supply Crunch Is Here. Publishers Need to Rethink Scarcity
Falling ad supply is starting to change the economics of the open web. For publishers, the opportunity is a chance to rebuild pricing power around quality, data and direct relationships.