Welcome to the second week of August, friends! It’s a busy week for me, and I’m also excited to meet up with some of you in the city. Stay tuned for a media opps newsletter later this week or early next as assignments for the month really start rolling in. This week’s topic is very closely related: What reporters look for in experts for earned media/thought leadership opps. Let’s get right to it.
Push Your Pitch Over The Finish Line: 5 Little Extras Editors Love
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Aug 4
We’ve officially arrived in NYC, so I guess I’m in my “Carrie Bradshaw” era. Only instead of writing about just about relationships, I’m over here slinging patio curtains, waxing on about aspirational clutter, and dishing on the trendiest autumn manicure colors (all stories I’m working on this week.)
Thought leadership is one of the best ways to obtain earned media today, which ya’ll know is a rarity in our ever-increasing “sponcon” and “pay for play” environment. But what does it take to get a greenlight from a reporter for an interview and, from there, inclusion?
Yes, a huge part of obtaining earned media involves an excellent reporter-PR relationship—where the reporter trusts the PR person to have vetted their experts, offered them some media training, and doesn’t put their deadline at risk. Way more goes into it, though.
Ahead, I’m discussing what makes someone a go-to expert for journalists, including what the heck we’re Googling and what details give us assurance before we move forward with an interview. I’m also discussing things that make us hesitate or say no outright.
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