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We Hyperfocus · Aug 19, 2026

One year of We Hyperfocus

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Annie Ridout · We Hyperfocus

Today marks one year of We Hyperfocus. And I’m excited to be in deep hyperfocus, as I work on the platform. Reflecting on the past year, and making plans for the future.

I’m actually on holiday, in Cornwall, but the rain is slowing down the day’s plans nicely. The kids are on screens and I am, too. We needed the rain.

In hyperfocus, I ignore everyone around me and everything that isn’t what I’m working on. But we’re in a caravan and people keep coming in.

So, I am moving from room to room, so that I can be alone.

When I’m in this state, my husband side-eyes me. He knows what’s happening. He knows I’m not available. Once upon a time, he’d have found it rude. Now, he gets it.

He trusts that in this state, I can make good things happen. He trusts the power of hyperfocus. (I suspect he gets into it himself, with his own work.)

I recently wrote about circling back to the start, with this platform. I said that I wanted it to return to being about creative business.

But it wasn’t quite right. Not yet. So, I shifted it over to creative coaching. That felt like a better fit. But it wasn’t perfect.

Business and coaching are part of it, but not what’s at the centre of it all.

And I love that on the day We Hyperfocus turns one, the most simple explanation for what it is has landed so heavily in my mind, body and soul.

It’s about hyperfocus.

Of course it is.

And the ‘We’ is there, because it’s for people who hyperfocus. It’s about coming together. Gathering online. Feeling united in this powerful way we operate.

We hyperfocus, hard, and everything around us drops away.

Yes, we might seem selfish, rude, rigid, fixed, unavailable. So be it. This is who we are.

Hyperfocus feels positive to me and and this is important. I am here to help neurodivergent people to focus on their strengths.

There is a lot out there about the challenges. And I’m not brushing over them or pushing them aside but I want to bring it back to one thing that is an asset.

Hyperfocus.

And to help people to harness it. Work with it.

This past year, I’ve interviewed lots of people for the We Hyperfocus magazine. I’ve heard so many incredible stories of neurodivergent creativity.

I’ve heard about the challenges, and the strengths. I’ve listened. I’ve learnt more.

And, one year on, I’ve come back to my ‘what’, with this platform, which is:

To create a global hyperfocus movement.

Through courses, coaching, workshops and online gatherings.

I want every neurodivergent person who has dreams and ambitions - or would like to have dreams and ambitions - to feel bolstered.

Woven through the platform is the understanding that we might face different challenges and together, we find ways to work around them.

This is about community.

So, if you like the sound of this and would like to be part of the movement, make sure you’re subscribed here for weekly Wednesday ideas, stories, gatherings…

Become a paid subscriber, if you’d like to support the movement and have access to all future workshops I’ll be running on this platform.

I'm invested

Join the Facebook group for discussion with other hyperfocus creatives, freelancers and entrepreneurs (it’s free).

And join my new online course - What do I want to do with my work/life - if you’d like my help with dreaming, imagining, planning, doing.

It starts in September and costs £30.

I’m a trained and experienced coach, and I’ve had three non-fiction books published, all with a coaching angle: looking at challenges we face, and working through them.

(‘Raise your SQ’, ‘Shy’, ‘The Freelance Mum’.)

But what I love about running online courses is that I can break them down into really short, manageable modules and topics, which makes them more accessible.

This course will be a series of coaching exercises designed to crack open your imagination and to help you dream. After that, we start to formulate a plan.

Your plan might look different to mine, and everyone else’s. That’s fine. In fact, it’s encouraged. Because it needs to be a plan that feels exciting and manageable for you.

When I design my courses, I make clear that there is never just one way. I offer options. I encourage you to take what I’m teaching and bend it until it fits.

For those of us who hyperfocus hard and then need to completely stop, our work/life might look quite different.

And yet, this is rarely offered as a legitimate way of working.

I’m here to say that it is.

I will be there, on emails, for the course duration, for all your questions/ challenges/ thoughts. I love hearing from the people who are on my courses.

I love helping to untangle limiting beliefs and doubts.

And to help you to break the bigger dream down into tiny manageable steps.

Together, we make it happen.

Stay (hyper) focused.

Annie x

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