Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
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We are starting to learn a lot more about what OpenAI's rogue super-model/agent did last week when it broke out of its testbed, hacked onto the Internet, invaded Hugging Face's databases, and exploited its way to solving the prompt-challenge it was presented with, "... to use a complex attack vector to see if it could exploit a computer system." Apparently, it can. Along the way, OpenAI's model…
An OpenAI model broke free of its test environment, found an exploit in a piece of third party server software, and commenced a series of actions that led to it hacking HuggingFace's data processing systems. OpenAI didn't detect the breach of HuggingFace for several days even though the test it was running was to "... use complex attack paths..." to test how well the AI could exploit a computer…
As the power of AI expands exponentially the costs of AI continue to drive power-users towards conservation. Jim and Kristine discuss the introduction of the more powerful GPT5.6 introduced by OpenAI last week. They also talk about how local backlash and growing expenses are limiting the growth of AI data centers. Meanwhile, the US based Technologarchs are calling for G7 nations to form a US led…
Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would include Bing WebmasterTools and the IndexNow protocol. On behalf of the greater search community, thanks Fabrice. In other news, Google Search Console…
Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would include Bing WebmasterTools and the IndexNow protocol. On behalf of the greater search community, thanks Fabrice. In other news, Google Search Console…
Jim and Kristine learn of the death of the father of SEO, Bruce Clay while discussing industry announcements. Bruce is thought to be the first person to make a professional service out of improving a website to achieve better search engine results. Bruce built an agency that spanned the world with offices serving every continent except Antarctica. A staple speaker, panelist, presenter, exhibitor,…
The SpaceX IPO is about to drop in what is expected to be the world's highest value initual public offering, one that will make Elon Musk the world's first trillionaire. SoftBank might have shown a weakness in the AI sector when it was unable to use its 9.7% share in OpenAI as collateral against a 6Billion loan. Anthropic has released a public version of its mythical Mythos model but security…
- The May 2026 Core Update has finished rolling out. This was a content heavy update. Tips on how to find the pages containing affected content, and what to do when you find them - Law enforcement in Philadelphia are using social media to track individuals posting anti-AI memes or messages to their profiles. - Microsoft wants to make its newly announced AI personal assistant, Scout, addictive…
(This episode was recorded late due to illness) - Google's May 2026 Core Update continues to roll out. - Google has changed it's home page to promote AI features from Google I/O. - Google Business Profiles is now offering detailed rejection notices. Previously GBP owners were left in the dark to figure out the issues on their own. - The links report in Google Search Console is broken. It always…
Google announced sweeping changes to the way it displays search results at Google 1/0 2026. Going forward, Google will be presenting expanded AI generated overviews with traditional links pushed far below the fold. Most of the episode looks at Google's changes, including their moves towards facilitating agentic search. Google wants to be the "do it for you" machine. We also talk about developments…
