Issue #11: How will web3 impact data-driven marketing?
Web 2.0 was a marketer’s dream.
Web3 for Marketers
Be a better marketer in a world of tokens, DAOs and NFTs. One email, once a week.
Dormant Last read · last published · next check
Read 2 days ago and current, but nothing has been published for 4 years.
Latest posts
Issue #10: How trading social content could impact the creator economy
Last week, LensPort launched a marketplace for trading Lens Protocol Collects—in other words, a secondary market to sell any web3 social posts you've collected.
Issue #9: Is this the LinkedIn of web3?
Happy Monday and a big welcome to the 37 new subscribers who have joined us since last week's issue.
Issue #8: Simple ways to start using web3 in your marketing
Happy Monday and a big welcome to the 39 new subscribers who have joined us since last week's issue.
Issue #7: Could web3 solve content saturation?
Happy Monday and a big welcome to the 39 new subscribers who have joined us since last week's issue. The great news is that Ethereum successfully merged, and the blockchain now operates as Proof of Stake, meaning that everything I'm talking about below now uses 99% less energy. That's a big win for the planet.
Issue #6: The state of web3 in marketing land
Happy Monday, happy Ethereum merge week, and a big welcome to the 38 new subscribers who have joined us since last week's issue. Coming up below: How marketers are feeling about web3 at the moment. The big issues preventing web3 social from really taking off.
Issue #5: Portable communities
Happy Monday and a big welcome to the 26 new subscribers who have joined us since last week's issue.
Issue #4: Monetisation for creators in web3
Happy Monday and a big welcome to the 56 new subscribers who have joined us since the last issue.
Issue #3: Decentralised social media
Happy Monday and a big welcome to the 58 new subscribers who have joined us since last week's issue.
Issue #2: The Web3 Marketing Challenge
Happy Monday and a big welcome to the 82 new subscribers who have joined us since last week's issue.