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Web3Audience’s Substack · Apr 29, 2024

🕐 3-min recap - Consumer Brands in Emerging Tech Weekly

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Web3Audience, Doğukan Batuhan Kurtçu · Web3Audience’s Substack

🟣 Louis Vuitton continues the luxury NFT fashion trends in 2024 - link 

🟣 Unreal Engine 5.4 brings animation, rendering, and AI upgrades - link 

🟣 Meta launches Llama 3, generating images as fast as you type - link 

🟣 Meta unveils a new styling assistant for its smart eyewear - link 

🟣 Microsoft launches Phi-3, its smallest AI model yet - link 

🟣 Stripe re-enters crypto payments with USDC on Ethereum, Polygon, and Solana - link

🟣 Istanbul Airport aims to become a pioneer of digital transformation focused on AI, machine learning, AR & VR - link

🟣 Immutable launches The Main Quest, ‘the largest ever’ Web3 gaming rewards program - link 

🟣 Only1 secures $5 million for Solana-based OnlyFans clone - link 

🟣 Hedera and Blockchain Foundation kickstart nationwide educational crusade - link

🟣 PlatON unveils state-of-the-art Web3 payment solution ‘Deposit tokenization’ - link 

Immutable, a leading Web3 gaming platform, has launched its groundbreaking rewards program called 'The Main Quest.’  

In collaboration with Digital Worlds Foundation, this initiative offers up to $50 million in token rewards for players engaging with over 270 games in the Immutable ecosystem. 

'The Main Quest' aims to attract users to play Web3 games by allowing them earn rewards through various activities: 

🎮 Exploring quests, playing games, and managing collections on the Immutable ecosystem 

🎮 Engaging with 10 leading Web3 gaming projects in the first phase, including Pixelmon, Illuvium, Guild of Guardians, Space Nation, and MetalCore 

🎮 Collecting gems by completing tasks and quests, which can be redeemed for various rewards, including game tokens and in-game NFTs 

By integrating Web3 principles & offering substantial incentives, Immutable is setting a high bar for player engagement and rewards in the gaming industry. 

💜 The $50 million token reward pool is one of the largest in the Web3 gaming space, surpassing even the $30 million Animoca Brands ecosystem rewards program.

This substantial amount demonstrates Immutable's commitment to driving adoption and engagement in Web3 gaming. 

💜 Unlike conventional loyalty programs that offer limited in-game items or discounts in gaming, 'The Main Quest' rewards players with valuable digital assets. 

This showcases the real benefits of digital ownership in Web3 gaming. 

💜 The program's integration with over 270 games across the Immutable ecosystem provides players with a diverse range of gaming experiences and opportunities to earn rewards.  

This extensive network of partnerships and collaborations sets 'The Main Quest' apart from other loyalty programs in the industry.

Louis Vuitton, the iconic luxury fashion brand, has unveiled a new limited-edition varsity jacket designed by Pharrell Williams, the brand's Men's Creative Director.

The jacket, priced at €7,900 (approximately $8,400), is available as both a physical garment and a digital collectible NFT

The Louis Vuitton x Pharrell Williams varsity jacket offers an exclusive and innovative experience for fashion enthusiasts and NFT collectors:

👕 A limited run of 200 NFT jackets, featuring a unique design with suede buckskin, iridescent snaps, and an embroidered logo

👕 Owners of the digital collectible can redeem it for the physical jacket, bridging the virtual and real-world experiences

👕 The jacket is exclusively available to holders of Louis Vuitton's 'Via' NFTs, an ultra-exclusive community of Web3 fashion enthusiasts

💜 Showcasing the value of limited-edition, high-end NFTs in engaging a niche market of affluent, tech-savvy consumers, which is particularly aligned to the luxury industry

💜 Pioneering a new business model that combines physical and digital fashion, offering collectors a unique opportunity to own a piece of fashion history

💜 It reinforces LV’s commitment to Web3 innovation and sets a president for other brands to continue to experiment with the technology

By combining high fashion with cutting-edge blockchain technology, Louis Vuitton continues to push the boundaries of luxury and innovation in the Web3 era.

💜 Stay informed. Stay inspired. Stay ahead with Web3Audience. 

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