Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and…
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Most people think improving sales means learning better closing techniques. Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust. In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share their approach…
People want to know who is behind the business. In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there. AJ also shares an idea that changed the…
A full content calendar can keep you busy without bringing you any closer to a customer. Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered,…
What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved? Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business. Dan explains why successful people often feel behind, how measuring backward changes your experience of progress, and…
Burnout can be difficult to recognize when you are still performing. You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is wrong. In this episode, Rory and AJ talk about what burnout looked like in their own life and marriage. AJ shares how years of sleeplessness, anxiety, physical pain,…
What happens when the business you once loved becomes the thing you are trying to survive? In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game. They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many founders burn out,…
Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in. In this conversation, they look back on the last 12 months and share what they learned, what they are leaving behind, and what they are taking forward. The lessons are candid and practical: leadership mistakes, sales process changes, retention challenges, team…
If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly. Rory sits down with Stu McLaren, one of the leading voices in memberships and online communities, to talk about what actually makes recurring revenue work. Stu shares why getting members is only one part of the business, and why the real…
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and…
