Welcome to the official WaysConf Podcast, where we bring you insights and knowledge from the world's leading product digital makers! 🌐💻 Join us as we explore the exciting world of technology and innovation, delving deep into topics such as UX/UI design, software development, data science, and digital marketing, all while learning from the best in the industry. 🚀 Don't miss out on any episode! Follow us now and join the WaysConf community to stay updated on the latest trends, news, and events.…
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Is Everyone a Researcher? The (R)evolution of the Researcher’s Role in Customer-Centric CompaniesIn the past, UX Researchers were the gatekeepers of customer insights—the exclusive bridge to understanding users. Today? In many companies everyone has direct access to customers. PMs conduct interviews, CSMs gather feedback, and designers run their own tests. Does this mean researchers are becoming…
I will help folks understand how to increase user trust and improve the explainability of AI products, based on exclusive research conducted on AI experiences.
How can a product team stay competitive when massively outnumbered? At Bolt Food, we built and scaled a food delivery product from scratch in just 6 months, competing with much larger teams like Wolt. This talk shares the principles, mindset, and execution model that allowed a 150-person team with only 9 product designers to deliver meaningful outcomes across a complex ecosystem.You’ll learn how…
Czy twój rozmówca musi być człowiekiem? Syntetyczne persony w nowej erze badań i AI.Wraz z dynamicznym rozwojem sztucznej inteligencji, przed badaczami UX stają nowe, prowokujące pytania. Czy tworząc produkty dla ludzi, wciąż musimy badać wyłącznie ludzi? Czy modele językowe, symulujące ludzkie zachowania i odpowiedzi, stają się (lub mogą stać się) naszym nowym narzędziem badawczym? Czy rozmowa z…
Case-study: Applying LLMs to Qualitative Data Analysis.
Magic happens when designers weave together user needs and business objectives—creating solutions that users love while driving measurable organizational success. This talk explores how business literacy transforms designers into strategic partners who shape company direction. We’ll examine how understanding metrics, pricing strategies, and competitive positioning enhances the designer’s toolkit…
Is AI truly needed in your product, or is it just a buzzword? This talk helps product teams make informed decisions by distinguishing real AI value from hype. We’ll explore when AI significantly outperforms traditional methods, the risks of “AI for AI’s sake,” and key success metrics. Through practical frameworks and case studies, we’ll cover cost, complexity, and fast hypothesis testing with…
How come "Solution looking for a problem" is no longer a joke in Product Management due to AIThis talk explores how the AI hype is pushing companies to abandon solid product practices, rushing to ship AI features without clear problems to solve. I’ll compare this trend to past tech crazes like 3D and crypto, highlighting patterns and pitfalls.
Etnografia w świecie powiadomień – jak badania dzienniczkowe zmieniają sposób analizy komunikacjiJak badać komunikację cyfrową, by uchwycić jej rzeczywisty wpływ na użytkowników? Standardowe metody UX nie zawsze uwzględniają kontekst codziennych interakcji, gdzie powiadomienia konkurują z setkami innych komunikatów. Wykorzystaliśmyetnografię i badania dzienniczkowe, aby lepiej zrozumieć, jak…
Teamwork isn't always smooth, is it? That's why we help you discover practical strategies to:boost communication,streamline knowledge sharingand stay on top of what truly matters in teams of up to five people.We'll cover essential tools, smart note-taking habits, and the dos & don’ts that make or break collaboration.
