Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She…
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LinkedIn is rolling out a "Seems Like AI Slop" button. It's a way to flag the low-quality, computer-written posts filling your feed. I recap what AI slop actually is, why LinkedIn is killing its own "Enhance with AI" button in the same breath, and why the toothpaste is already out of the tube. The real point: slop isn't a style problem, it's a trust problem. It dilutes your brand. You can build a…
IBM wrote it in a 1979 training manual: "A computer can never be held accountable, therefore a computer must never make a management decision." Swap "management" for "marketing" and the rule still holds. AI can help you draft and edit and plan, and it saves real time: use it. But AI should not decide, because it has no taste and no accountability. Taste is everything. Important: AI doesn't think.…
Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business. Timestamps: (0:00) Your phone is a broadcast studio. The permission to…
Your brand is building trust or burning it. Most businesses don't know which. Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world. Emily Binder has spent 15 years tracking shifts in media, marketing, and…
This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives…
LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs. ChatGPT Search, Google AI Mode, and Perplexity all heavily cite…
Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes. Watch Instagram Reel Chapters: (0:00) Why holiday posts don't attract clients or build…
Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators,…
Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart? Watch this episode on YouTube or Spotify. Good marketing: You're not meant to be for everyone. You're for a certain audience. Analogy: you go to a nightclub and there's a strict ripped…
Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder Free trial of Riverside: emilybinder.com/riverside Watch this episode on YouTube Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool. Chapters: (0:00) Power of Video Clips for Your Podcast (0:17) Leveraging Algorithms for Reach…
