Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.
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There’s something that happens the moment you start putting your work out into the world… You open yourself up. Not just to opportunity… but to feedback. And not all feedback is created equal. Until next time, Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon Social Handles Threads - @GaryFernon X - @GaryFernon Li - https://www.linkedin.com/in/gary-fernon/ YT -…
Let’s talk about something that doesn’t get nearly enough airtime in photography… Money. Not how to make more of it, …but how to keep more of what you already earn. Because here’s the truth… A lot of photographers are working hard, booking clients, getting paid… …and then quietly leaking money through a lack of understanding. Not because they’re careless, …but because no one ever really explained…
Ai is going to take your job, or is it? Lots of people think that Ai will take their jobs and this is only partly true. Ai thrives off of what I, you, we, put out into the world, so in theory it is a derivative of me, you, us. Ai will take your job, if you let it. Listen to this episode to discover more on this topic and why this is only partly true. f you’ve enjoyed this podcast, and would like…
Most photographers don’t struggle with skill. They struggle with clarity. They say yes to everything. They market to everyone. And then wonder why their work feels inconsistent, underpaid, or creatively draining. Your ideal client profile isn’t about exclusion. It’s about alignment. In this episode, let’s build it step-by-step.
We take more images in a week than our grandparents took in a lifetime. But most of them aren’t photographs, they’re snaps. In this episode, I explore the real difference between reactive shooting and intentional photography, and why that distinction matters if you’re building a personal brand or running a business. You’ll learn: • When a snap builds connection. • When a photograph builds…
When we think about luxury in product photography, our minds often jump straight to lighting, lenses, or materials. But before any of that registers, colour has already done its job. Colour sets the emotional tone. It decides whether a product feels mass-market or exclusive… approachable or aspirational… forgettable or desirable. Today, I want to talk about why using a considered luxury colour…
I want to talk today about documentary photography, but not in the way I usually do. What I won't be discussing is assignments, clients, briefs of deliverables. I want to talk about photographing your own children… or your pets… or the life that’s happening right in front of you every single day, and why I honestly think it’s one of the best ways to fine-tune your ability as a documentary…
In 2026, personal branding is no longer about self-promotion. It’s about clarity, credibility, and trust in a crowded, AI-accelerated world . Whether you run your own business or work within someone else’s, people now make decisions based on who they understand , who they trust , and who consistently shows up with value . So why does this matter, well, we're about to find out. Once again, thank…
In the previous episode I discussed the difference between documenting and creating. What I didn't touch upon was the equipment to use, and that is what this episode is all about. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, what are some area’s you are struggling with when it comes to your creative journey that you would like the answers to?…
Documenting verses creating, whether its photography or video, do you know the difference, is there a difference. Well, that's what today's episode is all about. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in…
