Here we are, arriving at the end of the summer. Everyone has been out and about, traveling for their holidays. And I am no exception. As a true retail design geek, I never fully disconnect. So, even when I am passing through various travel hubs, I’m still looking out for what might be insightful and inspirational.
What I noticed this year is that airports are increasingly tapping into localisation. Yes, they still very much offer the mix of duty free, convenience and luxury shopping we have come to expect. But the ones I visited this summer also delivered uniquely local retail experiences only THEY could have claimed.
Let’s dig in!
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