UPDATE: The auction is going down! Go here for the deets!
Quick story about a guy named Kenneth who decided to celebrate his 41st birthday with style.
Not with cake.
With an offer.
99 sales at 41 bucks a pop. 🎂
That’s a heck of a birthday gift.
Here’s the part that gets me…
Most folks can’t scrape 99 LIKES on a post.
Kenneth pulled 99 SALES.
IDK how many people were in Kenneth’s audience…
Personally it doesn’t matter much to me.
What matters is he aimed the offer dead-center at the one thing his people actually wanted.
Then wrapped it in something they could buy in about four seconds.
No big franken-funnel.
No webinar.
No eight weeks of coaching on the hook.
Right after those 99 folks bought, he turned around and thanked them and offered a SECOND helping.
Almost one in five buyers said yes to another offer.
That little move carried him to nearly five figures.
Now picture that pointed at a writer’s list…
An offer their readers reach for a card to buy.
Aimed at the ONE thing those readers chew on every single day.
Built in an afternoon.
Wrapped in a plain Google doc that fits on two pages.
👉 Very often, all it takes for a writer to finally move a dollar is aiming at the RIGHT pain.
So here’s the deal.
Our poll is still live.
If we get 15 or more peeps saying “Hex Yeah! I’d bid a $1”… bidding kicks off AUCTION style.
Starts at $1.
And the winner doesn’t just walk with the two-page offer…
They get the Second Helping Campaign too.
That’s the Kenneth move.
The thing that bolts another chunk of cash on top by thanking the folks who JUST bought and handing them one more thing to say yes to.
Psst… it doesn’t have to be something they created either.
Build the offer once.
Get paid twice.
Where things stand so far: 9 Hex Yeah votes and 3 Maybes. 💥
Fair warning: if this isn’t a pain writers actually want to fix, no worries.
We’ll drop the auction idea.
Maybe reach out to the folks who voted Hex Yeah and hook them up.
Go to our poll and let us know…
BTW…
Since we’ve never done something like this on Substack…
Turns out we can’t see who actually voted. 🤦
So when you vote, kindly drop a comment too and let us know it was you…
Even if it’s that you’d rather buy a lotto ticket.
Helps us put a name and face to the vote.
Your auctioneers,
Chad & Vinayak

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