5 linkedin updates I made after a linkedin masterclass

Last week I went to Hosanna Hali’s LinkedIn masterclass with Priscilla, a creator manager at LinkedIn.

I loved it.

It was such a good reminder of just how much opportunity is sitting on LinkedIn when we actually use it properly.

LinkedIn was the second platform I started using to build my personal brand, and it’s easily the platform where I’ve seen the quickest growth. Partly because I’ve been able to stay consistent. I don’t need to get ready. I don’t need to film videos. I don’t need good lighting. Most of the time it’s just a photo and my thoughts.

That makes content creation feel far more accessible, which means I’m muuuuuuch more likely to actually do it.

And some of the biggest opportunities in my career have come through LinkedIn.

Clients → Relationships → Partnerships → Speaking opportunities.

Even our partnership with our office Boutique Workplace Company (gifted) came through LinkedIn.

For me, it’s been one of the lowest-lift platforms with some of the highest returns.

So I wanted to share a few of my biggest takeaways from the session.

This sounds obvious, buuuut go and check.

I thought mine was up to date and realised there were loads of things I’d either forgotten about or never properly optimised.

One thing Priscilla shared really stuck with me: she wants to be known more as a speaker, so she changed her profile photo to one of her speaking on stage… that in turn landed her more speaking ops.

A good reminder that your profile shouldn’t just reflect where you are today. It should help communicate where you’re going.

If you want more podcast appearances, speaking opportunities, consultancy work or board positions, make sure your profile reflects that. People can’t connect the dots if you don’t give them the pieces.

This was my biggest practical takeaway. I’d always assumed the featured section was only for LinkedIn posts. It turns out you can feature podcasts, articles, interviews, YouTube videos and external content too.

So I’ve spent some time updating mine.

I’ve added recent podcast appearances to my featured section and then added older but still relevant media appearances throughout my experience section.

It immediately makes the profile feel more complete.

There’s more colour. More context. More proof of what you’re about.

And if someone lands on your profile for the first time, they can instantly dig deeper into your work and see what you’re all about.

Whilst updating everything, I ended up searching tbh and my own name on Google (haha).

Which is probably a sign that I should be documenting things more regularly rather than relying on search results to remind me what I’ve done… but it led to a really lovely surprise.

I discovered that tbh had been featured alongside agencies like YMU and InterTalent in a list of the best influencer agencies to sign with… which was very cool to stumble across.

It also reminded me how much content, press and recognition we sometimes forget about… and how updating your profile can uncover achievements you didn’t even realise had happened.

A good cover image makes a difference. It doesn’t need to be complicated. Ours was created in Canva and recently updated.

Think about what someone understands about you within the first few seconds of landing on your page.

Does it immediately communicate who you are and what you do?

If not, it’s probably worth refreshing.

This was actually the question I asked during the session (very unlike me), but I was so engaged I couldn’t help myself. I’d found that every time I posted video content, the performance of my wider content seemed to drop.

Priscilla explained that when video content performs well on LinkedIn, it’s often because the written post is doing a lot of the heavy lifting.

The copy provides the context.
The keywords.
The SEO signals.
The reason for someone to stop scrolling.
The video then complements that message.

So rather than treating video as the main event, think about how the written post supports it. I’ve tested a video (with proper copy) out since - and its not yet affected the performance of my account… a serious win.

The recurring message throughout the session was experimentation.

Try different formats.
Try different captions.
Try different topics.

Pay attention to what resonates… then do more of that, which, admittedly, can feel like a full-time job in itself. But it’s exactly the same principle that applies across every social platform.

It’s the people. I ended up sitting with people I’d followed and admired for years but had never properly met. Those conversations alone were worth showing up for. That’s one of the things I genuinely love about LinkedIn… it creates opportunities to connect with people you might otherwise never cross paths with.

One thing I’ve been thinking about since the event is our company page. Truthfully, it’s not something I’ve prioritised recently/ever… but I left feeling excited about what it could become.

I’d love to bring more of the team’s perspectives into that content. More behind-the-scenes insight. More stories about our talent. More thoughtful articles that help introduce our creators to brands and partners through the platform.

The challenge isn’t the ideas. The challenge is creating the system.

Because I’ve learned that most good ideas don’t happen consistently unless there’s a process behind them. So that’s something we’ll be working on.

Thank you so much to Hosanna & Priscilla for having me.

As you’re reading this, I’m probably in Athens for a friend’s wedding.

I’m taking some proper time off for the first time since the beginning of the year, which feels very overdue.

I’m looking forward to sunshine, seeing friends, and eating an unreasonable amount of tzatziki, taramasalata and pitta.

Hope you have a lovely week.

See you next week.
Verity x