Why work with Alex Cooper’s New Creative Agency?
The Content Creator Turned Brand Creative Strategist
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Entertainment, Technology, Emerging Markets
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AI was supposed to kill video editors but MrBeast and Airrack want to create millions of new ones.
The exciting, very human-led business of Clipping
UMG's New Creator App + Brand-Specific Creator Tech
Universal Music wants to work more closely with creators
Jake Paul is unbothered about AI
How celebrities are reacting to AI-targeted content
💄 Sephora gets it.
How Sephora is approaching creator-affiliates
LeBron’s shameless publicity stunt, worked…?
Some hated it, some loved it, LeBron's "The Decision 2"
Jake Paul is probably a better investor than you
The undervalued aspect of a creator's cultural capital
New media often starts as something that “shouldn’t work”
The rise of the 3-hour TPBN tech news show
🥄 Germans eat pudding with forks
How a German trend inspired us to gather in parks to eat pudding with forks
👖 Celebrity Marketing Pays Off for American Eagle
The Sydney Sweeney Effect