You ve seen it countless times: Agile teams racing through sprints while personas gather dust in forgotten folders (or never get created at all). The promise of user-centered design crashes into the reality of two-week deadlines. But what if you could harness both? Build at startup speed while truly understanding your users. Transform "as a user, I want..." into "Sarah needs this because..." and…
Are your personas not driving you to better products, happier customers, and higher profits? It’s actually quite common. You ve heard about the benefits of personas and all the success stories, and you think, “let’s give this a try!" But in reality, your current personas don’t get you anywhere, don’t get used, or even put you in a worse position than you started in. It’s easy to get personas…
Don t get rejected! Here are the seven mistakes that are holding you back from landing your dream job. Hiring managers review hundreds of portfolios in one go. What are the main mistakes and patterns they notice? From attention to detail—typos—to the balance of quality and quantity. Let’s learn how to avoid the most common mistakes and discover how to make your portfolio stand out for the right…
A product designed to satisfy everyone is not enough to create a memorable experience. The concept of peak experience highlights the importance of designing specifically for a target audience.The term "peak experience" usually describes the best part of an experience. Something like "the tarte tatin was to die for" in relation to a meal or "I was completely blown away by that reunion scene" as…
Great design starts with great understanding—if you know the real problems people have, you can build solutions that they love. So, how do you communicate who these people are, their needs, and the challenges they face? You can’t empathize with a 100-page research report. But you can empathize with a persona. When done right, personas don’t just represent your users—they unite your team, sharpen…
Learn from the best—design experts reveal exactly what they look for in a portfolio. Get ready to transform your career from aspiring designer to in-demand professional!In this video, design experts and hiring managers from across the world share their portfolio advice. Experts include the Creative Lead of Smashing Magazine, Vitaly Friedman, and Netflix’s Product Design Lead, Niwal Sheikh. Hear…
Do you always end up being the person who sees the downside in other people s suggestions? Or perhaps you’re the one who has lots of ideas, and then must suffer when they are dissected and rehashed? In this video, you’ll learn how to use Edward de Bono’s six thinking hats method to try out different roles to see new perspectives in problem solving and creativity. The effect of taking on a role can…
Are you struggling to showcase your best projects in your design portfolio because of NDAs? It s a common dilemma for designers. Let s look at some practical ways to talk about your work without breaking the rules and still highlighting your skills.In this video, Morgane Peng, Design Director at Societe Generale CIB, defined what Non-Disclosure Agreements (NDAs) are in the design…
[[video:103]]Do you ever find yourself apologizing for an aspect of your personality, such as "if only I were more tidy" or "if only I were better at time management"? You often treat yourself in ways you would never treat your users―or anyone else for that matter. For your users, you try to design something which matches their needs and what they’re capable of doing. You should do the same for…
[[video:113]] To-do lists are useful to help you prioritize and achieve goals you set out to reach within the following days or weeks, but they can also be daunting. They’re a constant reminder of what you have not yet done! In this video, you’ll learn how to re-imagine to-do lists: as a way to clear mental space, to celebrate what is already done or pinpoint what you don t need to worry about…
[[video:84]] You might still wonder why it’s a good idea to spend your valuable time thinking about bad ideas? In this video, you’ll learn the three major reasons as to why it’s such a great idea to focus on bad ideas when you want to develop creative results and nurture a truly creative work environment for yourself and for your team.
Cognitive maps in UX show how users think about a product or service. Designers use these visual representations so they can understand the user s mental model—something that helps them make intuitive designs that match the user s expectations and improve their overall experience.Think about the last time you found yourself trying to use a confusing app or website—how frustrating was it? Maybe,…
[[video:100]]To be creative, you must ensure you’re in an environment which nurtures your creativity. This goes both for personal creativity and for teams that do creative ideation work. The people who surround you and the space where you work have a major influence on whether you feel relaxed and free to ideate or stressed and scared to make a mistake. To ensure your environment supports…
Working code now sits at the other end of a natural language prompt. AI is blurring the lines of your role, and that s a good thing. Master it now and expand what you can deliver: stronger deliverables that command higher freelance rates, or strategic contributions that make you indispensable to your team.While AI-generated code doesn t make you a developer, it does make you a designer who…
[[video:95]] Have you ever struggled to explain something which you easily know how to do? Performing the action is so familiar, and yet so hard to put into words. Or perhaps you’ve experienced the opposite phenomenon: you sketch and write to make a design problem clear to yourself… and you end up with a crystal-clear description of a solution which you didn’t think you had the knowledge needed to…
Today’s world relies on technology more than ever. Think about it: we use apps to order food, websites to book travel and smart devices to control our homes—and how we interact with these technologies has become a massive part of our daily lives. And the winds of change keep blowing as yet more sophisticated products continue to emerge to keep up with tech advancements and users’ expectations.…
[[video:102]] When you’re having an inspired moment where a wealth of ideas come to you, how do you capture them before you forget them? Before you think “Well, that’s what the voice recorder on my phone is for!”—let’s go a little deeper and look at “how” in another way as well. In this video, you’ll learn how to capture your ideas in a way that works for you and why it’s important not to…
Are you an architect, or do you have a degree in architecture, but you feel that architecture may not be the right career path for you? If you’re in search of a new direction, UX design may be the career for you. There are countless paths to get to UX design, and architecture to UX is one of the most popular ones.In early 2022, we asked UX professionals from around the globe about their journey…
At its core, UX design is about fulfilling user needs — whether by solving a problem or offering enjoyable experiences. Each deliverable you create contributes to these larger goals. The whole, however, is greater than the sum of the parts. In order to succeed as a UX designer, you’ll need more than the “hard skills” to churn out deliverables. The “soft” skills aren’t merely an optional add-on to…
You haven t played Street Fighter in years. Someone hands you a controller and asks you to execute that combo you used to nail every time. You can t remember the button labels. You couldn texplain the sequence if you tried. But your fingers? They remember. They execute the combo perfectly without conscious thought.That s the difference between explicit memory (facts that can fade fast without use)…