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ESCAP · Mar 15, 2022

Training of Women Entrepreneurs on Expanding Business through E-commerce and Digital Marketing

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Training of Women Entrepreneurs on Expanding Business through E-commerce and Digital Marketing Rakesh Raman Tue, 15/03/2022 - 22:49 Event attendance type By invitation only Event Type Meetings, Seminars and Workshops Event Background South Asia is recognized as a dynamic sub region, but its potential is undermined by the gender inequality in all aspects of economic and social life. In South Asia…

Training of Women Entrepreneurs on Expanding Business through E-commerce and Digital Marketing Rakesh Raman
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South Asia is recognized as a dynamic sub region, but its potential is undermined by the gender inequality in all aspects of economic and social life. In South Asia where, women labour force participation is among the lowest in the world, women entrepreneurship is a widely untapped source of economic and social progress, and job creation. 

COVID-19 pandemic has raised unprecedented challenges for South Asia. The outbreak of COVID-19 has affected the countries which rely heavily on sectors such as services and manufacturing sectors - agriculture, handicrafts, textiles, tourism and hospitality. Although, COVID-19 pandemic has impacted every aspect of the economy and resulted in severe consequences, it has also created opportunities for greater digital transformation, emphasizing the need to bridge the existing digital divide. The COVID-19 pandemic had magnified the significance of digital connectivity and e-commerce as a medium to conduct business, has paved the way to be an important tool to connect with consumers and be a part of wider supply chain. 

E-commerce has seen an exponential growth in the recent years across the world, with Asian region being at the forefront. E-commerce has inarguably reduced the burdens of conducting business. It has provided a significant opportunity to women entrepreneurs to excel and explore global and regional markets. The pandemic has brought along a change in the shopping behaviors. It has led to a simultaneous acceleration of expansion of e-commerce business in the region. E-commerce can be a powerful tool for connecting with customers and be a part of wider supply chain. It can bring in greater gains to women entrepreneurs since it addresses the outmoded barriers of geographic isolation and limited access to information and financing along with empowering South Asian women entrepreneurs socially and economically. 

Keeping this in view, this training has been organized covering two aspects. First segment of the training shall involve sectoral discussions with leading experts, entrepreneurs, and trade consultants for sharing experiences/expertise gained, how digitally diversified /reinvented their enterprises during the Covid 19 pandemic and discus the recent innovations, trends and challenges encountered, and solutions adopted to overcome the challenges created by the pandemic. The second part of the training shall involve sessions on enhancing the capacity of the women entrepreneurs of South Asia to use digital and online platforms for promoting business through e-commerce and creating awareness on the existing opportunities. Additionally, this training would seek to establish a network amongst the women entrepreneurs by providing an opportunity to showcase their products, services and share their entrepreneurial journey along with a panel session led by women entrepreneurs sharing their experiences, stories through the pandemic with an aim to inspire and encourage fellow women entrepreneurs to expand their business with e-commerce and digital marketing.

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07.04.2022 Tentative programme for Nepal training 4-6 April 2022 - latest after .pdf
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Presentation - 04.04.2022 Session 4- Digital Marketing using social media platforms for promoting business- Deepali Gotadke
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04.04.2022 Session 4- Digital Marketing using social media platforms for promoting business- Deepali Gotadke.pdf
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Presentation - 4.4.2022 Session 3-Introduction - Online e-learning course on e-commerce and digital marketing - Dr. Rajan Ratna
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4.4.2022 Session 3-Introduction - Online e-learning course on e-commerce and digital marketing - Dr. Rajan Ratna.pdf
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Presentation - 05.04.2022 - Day2 - Session 6- Insight on “How to start and manage your Business"-suman shakya
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05.04.2022 - Day2 - Session 6- Insight on “How to start and manage your Business_suman shakya.pdf
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Presentation - 05.04.2022- Day 2 - Session 5-Assessment of Gender Digital Infrastructure Divide_Radika Kumar
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05.04.2022- Day 2 - Session 5-Assessment of Gender Digital Infrastructure Divide_Radika Kumar.pdf
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Presentation - 05.04.2022 Session 7 Hands on Training for registering to e-commerce websites- Deepali Gotadke
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05.04.2022 Session 7 Hands on Training for registering to e-commerce websites- Deepali Gotadke.pdf
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Presentation - 05.04.2022 Session 8 - Hands on training on creating product service catalogue and uploading profile as an entrepreneur on wesellonline.org - Deepali Gotadke
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05.04.2022 Session 8 - Hands on training on creating product service catalogue and uploading profile as an entrepreneur on wesellonline.org - Deepali Gotadke.pdf
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Presentation - 06.04.2022- Session 10- Hands on exercide on how to generate online enquiry on wesellonline - Deepali Gotadke
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06.04.2022- Session 10- Hands on exercide on how to generate online enquiry on wesellonline - Deepali Gotadke.pdf
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General

The sixth session of the Committee on Transport is scheduled to be held from 12 to 13 November 2020.

The secretariat is monitoring the rapidly evolving situation with regard to the COVID-19 outbreak and is putting into place measures to mitigate public health risks associated with mass gatherings. The secretariat continues to receive guidance from the World Health Organization, the authorities of the host country of ESCAP and the United Nations Secretariat.

Decisions on the schedule and modality of the Committee session to ensure the safety and well-being of all participants will be communicated as soon as practicable.

Credentials

Delegations are kindly requested to submit letters of credentials to Mr. Weimin Ren, Director, Transport Division, ESCAP, United Nations Building, Rajadamnern Nok Avenue, Bangkok 10200, Thailand, Fax: (66-2) 288-1067, 288-3050, at their earliest convenience prior to 1 October 2018.. Letters of credential should be addressed to the Executive Secretary of the ESCAP and emailed to escap-ttd@un.org.

Members of delegations are kindly reminded to bring official identification with them, duly signed by the appropriate authorities of their respective Governments/Agencies/Organizations, and provide them to the Secretariat staff at the registration counter located on the ground floor of the UNCC along with a copy of the letter of credentials indicating their appointment to the delegation.

Registration and identification badges

Participants are requested to register and obtain a visitor’s badge with ID picture on the first day of the meeting, i.e. Monday, 19 November 2018 between 08.00 hours and 09.00 hours. This is done at the Registration Counter located on the ground floor of the UNCC. Participants who are not able to register during the time indicated above are requested to do so immediately upon their arrival at UNCC and before going to the conference room. This procedure is important for security reason and will also ensure that all participants’ names appear on the list of participants.

Online registration

In conformity with standard United Nations security procedures, all participants must complete a mandatory online registration at https://meetings.unescap.org/. Participants are encouraged to complete this procedure well in advance of the meeting and no later than 1 October 2018. To facilitate the process, participants are encouraged to submit their photo in advance.

For identification and security reasons, all participants are requested to wear their meeting badges at all times when on the United Nations compound, and also during the meeting and at social functions. The loss of a meeting badge should be communicated to the Conference Management Unit, located on the ground floor of the UNCC behind the registration counter, so that a new one can be issued immediately.

Communications

Mail intended for participants during the session should be addressed as follows:

(Name of delegate)

c/o Mr. Weimin Ren

Director

Transport Division

ESCAP, United Nations Building

Rajdamnern Nok Avenue

Bangkok 10200

Thailand

Fax: +66.2.2883022, +66.2.2881000

E-mail address: escap-conference-management@un.org

Meeting documents

The secretariat has adopted a paperless approach to meetings. As a result, participants are expected to get acquainted with all the meeting documents prior to the meeting. Should participants wish hard copies of the documents, they are expected to bring them to the meeting. These documents will be made available prior to the session at www.unescap.org/events/committee-transport-fifth-session

Participants wishing to circulate any papers or literature at the meeting are requested to consult staff from the secretariat servicing the meeting for the necessary arrangements.

Daily subsistence allowance

ESCAP does not provide financial assistance for participation in the 5th session of the Committee on Transport. However, it does cover the travel expenses of officials participating in the workshop on cross-border co-deployment of fibre optic infrastructure along road and rail networks. In that regard, the following shall apply:

Depending on which of the above applies, participants whose travel is sponsored (or partly sponsored) by ESCAP will receive a DSA to cover all costs associated with their participation in the meeting, including accommodation, meals and local transport while in Bangkok. A voucher to be cashed at the bank located on the ESCAP premises will be given to participants. Participants will receive their vouchers against submittal of a copy of their passports, copy of their air-tickets and the original boarding pass(es) for the flight(s) to Bangkok. To facilitate the issuance of vouchers, eligible participants are kindly requested to come with read-made copies of their passports. To date, the DSA for Bangkok is Thai Baht 7,150 (about US$ 216). Please note that this amount is subject to change without prior notice.

Participants who are unable to stay for the entire duration of the meeting are requested to inform the secretariat as soon as possible after their arrival so that the DSA can be adjusted accordingly.

In those cases where the participation costs are borne by ESCAP, the secretariat will provide only travel and DSA as expressed and will not assume responsibility for any other expenditures, including the following:

  1. You are representing your Government only at the 5th session of the Committee on Transport: ESCAP does not provide any financial support and participation is on a self-financing basis.
  2. You are representing your Government only at the workshop on co-deployment: ESCAP provides air-ticket and Daily Subsistence Allowance (DSA) for two nights (i.e. 21 and 22 November 2018 depending on flight schedule.
  3. You are representing your Government at both the 5th session of the Committee on Transport and the workshop on co-deployment: ESCAP provides air-ticket and DSA for two nights (i.e. 21 and 22 November 2018 depending on flight schedule and participants have to cover three nights on a self-financing basis (i.e. 18 to 20 November 2018).
    1. all expenses in the home country incidental to travel abroad, including expenditure for visa, medical examination, inoculations and other such miscellaneous items and internal travel to and from the airport of arrival and departure in the home country;
    2. salary and related allowances for the participants during the period of the meeting;
    3. cost incurred by participants in respect of travel insurance, accident insurance, medical bills or hospitalization fees in connection with attending the meeting;
    4. compensation in the event of death or disability of participants in connection with attending the meeting;
    5. any loss of or damage to personal property of participants while attending the meeting or losses or damages claimed by third parties as a result of any negligence on the part of the participants;
    6. any other expenses of a personal nature, not directly related to the purpose of the meeting.
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