Brand safety simply isn’t enough; consumer safety is the new priority
As scrutiny of AI, social platforms and the internet increases, trust is quietly becoming one of the most valuable forms of media currency.
The Media Leader
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AI is about to control a third of ad spend. What if it’s wrong?
The conversation around AI has become unbalanced. We're spending too much time discussing how intelligent the technology is becoming, but far less time asking whether we're teaching it the right lessons.
Goalhanger to expand TV and film footprint with IP development hire
The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Context collapse: How we lost the plot when we lost the audience moment
The best planners know that the same person needs different things at different times. They can read cultural moments and know what's appropriate, Caroline Manning writes.
Beyond the black box: The case for anti-ultra-processed planning
By feeding brands a diet of automated templates and opaque algorithmic media, we are stripping out the vital nutrients of communications strategy. We have entered the era of ultra-processed planning, writes Charlotte Netherwood.
Media Mind announces 2026 quarter final line-up
Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.
Will YouTube’s new definition of a ‘view’ undermine its effort to tap into TV budgets?
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
Why OOH needs accountability
When OOH campaigns reach receptive audiences, run in attention-friendly environments, and are supported by transparent reporting, confidence will follow, writes Zoom Media's MD.
AI in media: The biggest developments of 2026 so far
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
A modern Greek tragedy
Ray Snoddy examines how responsible the journalists who wrote about Jason Arday were for his death.
Seven things you need to know about the ex-WPP whistleblower’s latest legal filing
A new legal filing by a former WPP executive claims Sony independently investigated the holding group's proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
If marketers care about trust, now is the time to show it
If the industry genuinely believes trust matters, now is the time to insist on the safeguards, transparency, and accountability that will protect consumers, brands, and our industry alike.