The Slow Erosion of Google’s Deserved Trust
For the first time in decades, there’s a crisis in confidence that Google can satisfy its users with search results that don’t suck. What does this mean for brands, publishers, marketers, and searchers?
Trusthetics
I write about how to scale organic growth in YMYL verticals using proven authority-building frameworks to earn trust signals and compete with the big brands.
Latest posts
A Straightforward Model for Estimating Your Likelihood of Recovery After a Google Algorithm Update
Use this model to help you understand the likelihood of organic traffic recovery from recent algorithm updates.
Why Single-Subject Sites Still Count as Brands
Yes, niche single-subject matter sites can still be considered brands. Here’s how to think about it.
A 10-Question Scorecard to Assess Your Site's Likelihood of Recovery From the Last Year of Google Algorithm Updates
by Blair MacGregor 2023 and 2024 have been some of the most tumultuous years on record when it comes to the global search landscape. The rise in AI-powered solutions on both sides of the business (search engines and publishers), has led to a very different approach to charting
Content Pruning: What People Get Wrong About It and When It's the Right Move
Removing non-performing pages through content pruning is a critical, yet often misconstrued SEO tactic. Learn about how to do it the right way.
How to Think About Expanding Your Brand's Footprint in a Post-HCU World
by Blair MacGregor One thing digital publishers who have traditionally invested in SEO know not to do if they want to survive is to stand still. The value of fresh content has been beaten into everyone's heads for so long, it's become a meme at this
Finding Subject-Matter Experts to Review Your Content: The Ultimate Guide
A complete guide to why expert reviewers matter, how to determine the ideal reviewer for your content and where to find the best experts.