If you didn’t already, after reading this month’s newsletters you’ll now know that copywriting in the travel sector can be a great way to support your editorial work financially. The rates are better. The gigs are more regular. You don’t even have to pitch and get ghosted like in journalism. Sold? Our online course will teach you everything you need to know for just £279 (prices go up in August!) — which you can easily earn back with a day’s copywriting work.
The course is run by Siobhan O’Halleran, who cut her teeth in the copywriting team at Kuoni and is now a pro freelance copywriter and editor. Here, she’s divulging how she got into it, how much you can earn, and what editors look for when commissioning copywriting work.
I’m a travel copywriter, editor and content manager. I’ve been freelance for the past six years, working with various tour operators, hospitality groups and other luxury travel brands. Before that, I headed up the content department at Kuoni, where I wrote all kinds of copy, managed in-house writers and commissioned freelancers.
I completed a degree in English Language and Literature, then dabbled in magazine and book publishing. My first paid job — as an editorial assistant at an engineering magazine — was primarily to fund a nine-month backpacking trip. That trip confirmed that I wanted to work in travel, and I secured a content editor role at Kuoni. Donning a product/brand hat and achieving that balance of salesy, informative and inspiring copy really appealed to me, and I’ve stuck with copywriting ever since.
The Travel Copywriting 101 online course has a whole section on tone of voice and how to position yourself for success with new clients. Want to know more? Buy the course for the launch price of just £279 now before it goes up to £299 on August 1st.
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