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Travel Hero Podcast

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry. Happy listening!

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Deep Dive | The Future of Travel: How AI Is Changing the Industry

AI is reshaping the travel industry faster than ever. In this episode, Charlotte Lamp Davies is joined by Mathis Boldt (GIATA) and Alex Bainbridge (Autoura) to explore the latest developments, their impact on travel businesses and travellers, and the future of AI in travel.

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Beyond Business | Around the World Without Flying: Thor Pedersen’s Impossible Journey

„I was very crazy, so I had to do it“ Global Traveller Thor Pedersen talks about the joys and hardships of his ten year long journey around the entire world, reveals his favourite travel destination and gives three ultimate advices for longterm travellers.

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Deep Dive | Summer 2026 - The State of Global Travel

Travel demand remains resilient, but geopolitical tensions, economic uncertainty and the rapid rise of AI are reshaping the industry faster than ever. In this episode, Dirk Rogl is joined by Olivier Ponti (Amadeus), Carlos Cendra Cruz (The Data Appeal Company) and Mitra Sorrells (Phocuswright) to discuss the current state of global travel. Who are the winners and losers of Summer 2026? How is AI…

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Deep Dive | The New Face of Luxury Travel with Stuart Greif and Janet Semenova

What does luxury mean in 2026? In this episode of the ITB Berlin Travel Hero Podcast, host Charlotte Lamp Davies is joined by Stuart Greif of Forbes Travel Guide and Janet Semenova of Boutique Travel Advisors to explore how luxury travel is evolving. From personalisation and wellbeing to sustainability, authenticity and exclusive experiences, discover what today's affluent travellers value most…

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Beyond Business | Rebuilding After COVID: The Future of Meaningful Travel with Bruce Poon Tip

Bruce Poon Tip, founder of G Adventures, reflects on how travel can transform people, communities and societies. He speaks about rebuilding his company after COVID-19, why leaving the comfort zone is essential for meaningful travel and how community tourism can create real impact for local people around the world.

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Beyond Business | Travel Without Limits: Turning Accessibility into Opportunity with Camilo Navarro

Camilo Navarro, COO & Co-Founder of Wheel the World, talks about the startup culture of Silicon Valley, how a personal experience revealed the barriers wheelchair travellers face and why accessible tourism is both a social mission and a major opportunity in an ageing world.

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Deep Dive | Women Shaping the Future of Destinations with Gitte Mikkelsen

In this episode of the ITB Berlin Travel Hero Podcast, host Charlotte Lamp Davies is joined by Gitte Mikkelsen, Senior Manager at Wonderful Copenhagen, to explore women’s growing influence in destination marketing and management. From leadership and career journeys to sustainability and positive impact tourism, Gitte shares insights on creating destinations that benefit both travellers and local…

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Beyond Business | The Search for Hidden Gems in Travel with Wendy Olson Killion

„People are looking for that undiscovered hidden gem“ Wendy Olson Killion, CEO of Rome2Rio, talks about US tourism in difficult times, the benefits of AI for the industry and how traveller behaviour is shifting beyond the most well-known destinations. She also reflects on the growing interest in lesser-known places and shares personal insights, including lessons learned from cherry picking at…

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Beyond Business | Tourism Thrives on Healthy Ecosystems with Dr. Frauke Fischer

Dr. Frauke Fischer, Agentur Auf!, Business Biodiversity Expert „The success of tourism relies on healthy Ecosystems“ Dr. Frauke Fischer, Business Biodiversity Expert at Agentur auf!, talks about her live in an African rain forest, the importance of biodiversiy for Tourism, and how AI will teach us to understand animals.

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Deep Dive | Measuring What Matters: How KPIs Are Shaping the Future of Tourism

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also to issues such as sustainability, overtourism, and social integration. Martin Jahrfeld talks with Jannik Müller (Head of Market Research, Tourist…

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