# Transforming Wine & Spirits

An anthropologic journey of wine online.

Page: <https://rssamplifier.com/transformingwine-substack-com>  
Feed: <https://rssamplifier.com/transformingwine-substack-com.md>

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## [We Brought Receipts](https://transformingwine.substack.com/p/we-brought-receipts)

_2026-07-28 · Paul Mabray_

For the last nine months I've sacrificed writing for building. Now I can share the best measurable path to purchase for BevAlc, with the receipts to back it.

## [Sips & Bytes - Zach Kamphuis - Building Compliance That Doesn’t Suck](https://transformingwine.substack.com/p/sips-and-bytes-zach-kamphuis-building)

_2026-02-23 · Paul Mabray_

The Kamphuis family isn't done yet and the next generation is taking on winery DTC compliance.

## [Personalized AI Wine Recommendation Engines are mostly junk science](https://transformingwine.substack.com/p/personalized-ai-recommendation-engines)

_2025-02-28 · Paul Mabray_

Recommending wine is hard for a human, but even harder for a computer.

## [Sips & Bytes - George Christie](https://transformingwine.substack.com/p/sips-and-bytes-george-christie)

_2024-11-18 · Paul Mabray_

The Connector - Both Digitally and IRL

## [Sips & Bytes - Justin Erb](https://transformingwine.substack.com/p/sips-and-bytes-justin-erb)

_2024-08-01 · Paul Mabray_

Celebrating the next Generation of Wine-Tech Operators

## [Talking to Ourselves](https://transformingwine.substack.com/p/talking-to-ourselves)

_2024-07-31 · Paul Mabray_

Wine Media is BROKEN. To Attract New Customers, We Need to Reinvigorate and Empower Wine Writing in Non-Wine Media

## [Sips & Bytes - Andrew Groom](https://transformingwine.substack.com/p/sips-and-bytes-andrew-groom)

_2024-06-07 · Paul Mabray_

Doing digital the hard way; marketing gateway and commercial wines . . . online.

## [Marketplaces Eat Markets](https://transformingwine.substack.com/p/marketplaces-eat-markets)

_2024-05-02 · Paul Mabray_

These Platforms Facilitate Digital Kleptoparasitism

## [Sips & Bytes - Andrew Levy](https://transformingwine.substack.com/p/sips-and-bytes-andrew-levy)

_2024-04-19 · Paul Mabray_

The Three Tier Disruptor

## [Your 24/7 AI Media Buyer (Sponsored)](https://crawlproof.com/a/Ucd8xAiWAaKM)

_2024-04-19 · **Sponsored**_

Finds placement, geo, and funnel leaks and proposes fixes you approve

## [Sips and Bytes - Magalie Dubois](https://transformingwine.substack.com/p/sips-and-bytes-magalie-dubois)

_2024-04-10 · Paul Mabray_

Where Academia and Wine Tech Collide