If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands. Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.
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Most fitness business owners we know aren't short on strategy. They've done the courses, hired the coaches, built the plans. And yet the results plateau, the patterns repeat, and the breakthrough keeps feeling just out of reach. In this episode, Jason and Brad unpack what they've been building and testing through IGNITE Trainer HQ's flagship transformation event and the one shift that changes…
After 16 months leading business growth at Trainer HQ, Peter Lucid has spoken with hundreds of fitness business owners through discovery calls and sales conversations. In this episode, he shares the biggest lessons he's learned about sales, leadership, human behaviour and what consistently separates high performers from everyone else. If you want to improve your ability to attract clients, have…
Philip Di Bella built one of Australia's most recognised coffee brands before achieving a $60 million exit. In this conversation with Brad and Jason, he shares the lessons learned from decades in business, his philosophy on marketing and brand building, the incredible health transformation that saw him lose over 80kg, and his perspective on where Australia's economy is heading. If you're looking…
What does it really take to become elite at sales? In this episode, Brad Sheppard, Jason Urbanowicz and Brad D unpack the habits, mindset, and lessons that separate top performers from everyone else. From mastering the fundamentals and embracing relentless practice to handling rejection, pressure, and self-doubt, this conversation explores what it really takes to perform at a high level in sales,…
Most fitness business owners focus on growth, clients, and revenue. But very few think about their exit strategy. In this episode of the Trainer HQ Podcast, Brad Sheppard and Jason Urbanowicz sit down with Benny D to discuss the lessons learned from building and selling a fitness business after more than 20 years. They discuss: • Why every business owner needs an exit plan • What makes a business…
Why do some personal trainers succeed while others stay stuck for years, even when they have support? In this episode of the Trainer HQ Podcast , Brad Sheppard and Jason Urbanowicz unpack one of the most important topics in the fitness industry. They discuss: Why coaching alone doesn’t guarantee success The biggest mistakes that keep PTs stuck Why implementation matters more than information The…
What actually is MxP… and why are so many fitness coaches starting to pay attention to AI and automation? In this episode, Brad & Jason are joined by MxP expert John Bellamy for a deep dive into the systems, automation, and AI tools helping fitness businesses simplify operations, improve follow-up, and create a better client experience. They unpack: Who MXP is for Who it’s not for Why most PTs…
Before investing in business coaching, most personal trainers ask the same three questions: • How much does it cost, and is it actually worth it? • What’s the difference between coaching, agencies, and other programs? • What am I really committing to? In this episode, Brad Sheppard and Jason Urbanowicz break these questions down in a clear and practical way. They discuss: The difference between…
Fuel prices are rising. Cost of living is up. And a lot of coaches are starting to feel it. But here’s the truth… It’s not the economy or rising fuel prices that’s slowing your business down. It’s how you’re responding to it. In this episode of the Trainer HQ Podcast, Brad & Jase break down what’s really happening when external pressures like fuel prices increase and why some coaches struggle……
In this episode of the Trainer HQ Podcast , Brad Sheppard sits down with Trainer HQ Master Business Coach Mark Thomas to unpack his journey from school teacher in the UK to building a thriving personal training business in Australia. After arriving in Australia over a decade ago, Mark navigated farm work, visa challenges and a frustrating first experience in the fitness industry before eventually…
