Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees. For over two decades, Marlys has…
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Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer , to break down the brainy secrets behind attendee actions and how every element at your show can affect their behavior. You’ll learn how to: Design experiences that sync with attendees’ brains Offer moments of…
You're standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You've spent serious cash to be on that show floor, between the booth fee, shipping, hotel, the staff time … and of course all those show services. But somewhere near the end of day one, that sinking feeling sets in & you wonder … “What are we really…
Are you intrigued and excited by the rapidly-evolving world of AI? Or does it leave you feeling cautious and overwhelmed? If you're like most event professionals, it's probably a combination of both. So I invited Sam Eitzen , CEO and co-founder of Snapbar , to discuss the latest trends shaping event tech and why authentic attendee experiences are more important than ever. Listen as we share ways…
Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We always go to this show … all of our competitors will be there.” Success was measured in booth traffic and the number of business cards collected or badges scanned. But that just won’t cut it anymore!
Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role we play in the economy. Until now. The Exhibitions & Conferences Alliance serves as the unified advocacy voice for the global events industry in major policy conversations on Capitol Hill and nationwide. In this…
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I invited an Emmy-Award winning media advisor and visibility strategist to answer those questions and more. Drawing from decades of experience developing iconic TV franchises, Vinnie Potestivo shares valuable lessons for…
Trade Show Insights is turning 20 and you're invited to join the celebration! Our live event featured: 00:00 - Intro & History of Trade Show Insights 04:35 - 1st Episode & Mission of TSI 07:55 - Getting in a Groove & 1st Guest 10:01 - Life Has Changed … but Topics Haven’t 11:55 - Questions from the Panel 17:51 - Topics Over the Years 23:11 - Top 10 Episodes 34:06 - Ideas for Topics & Questions…
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing…
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, brief conversation in the booth. And ... spoiler alert! ... it doesn’t happen by “winging it.” Communication strategist Rebecca Pierce Murray returns to Trade Show Insights with tips for polishing up conversation skills before your next…
My husband and I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items on our wish list. We got to experience cranberry harvest in Wisconsin and spent time exploring the North Shore of Lake Superior. And of course as a trade show & event professional, I couldn’t help but notice a few lessons along the way.
