How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Traction Design
Scalable Traction By Design For Startups In The Age of AI
Dormant Last read · last published · next check
Read 4 days ago and current, but nothing has been published for 22 months.
Latest posts
How Category Designers Unlock Killer Category Names
I can’t tell you if your category name is right or wrong (But my process can)
Never Mind The Hype Cycle
It explains nothing about AI or any other technology; it's just human behavior
The Greatest Debate In Positioning, Abridged.
Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)
Introducing Lean Category Design
Rapid Resolution For Category Design Dilemmas
For Product Traction, Start Here
How to create the magical alignment you need to win
How to Reduce Uncertainty in Product and Startup Traction
Simple Frameworks from startups, growth hackers, software engineers, and more that help you make better decisions.
Why Are LLMs Already On A Race To The Bottom?
And What Can This Teach You About Positioning Your Product?
Category Proof In Engineering
How the Difference Between Audi and BMW Can Help Your Product Avoid Price Comparisons
The Physics of Potential Traction
And the time I got chased out of Ferrari’s Maranello HQ because of it