Use Your Product as a Customer

Tip for anyone in product & design: always use your own product the way your customers do. I don't mean a quick functional test– I mean a real user scenario from start to finish. Case in point: I suspect the team at HubSpot has never really tried to send an email to a non-marketing contact in their own product. There's so many UX hurdles with just a few quick fixes. Sure, it works functionally,…