Adaily's Year of Brilliance #22: Adopt Another Category’s Style

This week, we explore campaigns that break convention by Adopting Another Category's Style. Creating something surprisingly fresh by borrowing the visual language, tone, or tropes from an unrelated field (e.g., fashion, movie trailers) is a powerful way to reframe a product. The key is full commitment to the new style, ensuring the execution is authentic to the borrowed category.