Swearing in Fiction

I like swearing. Swearing can be rude, funny, sexy and insulting. Day-to-day I swear a lot, but in my writing I don't. When spoken, a well deployed swear word can be effective, but in writing profanity has lost it's power. We've all seen so many of books with F*ck in their title that it no longer delivery any shock value. The fashion brand FCUK was once provocative, but not anymore. We've seen it…