The new trend: music videos being shot on film

Recently it seems that most music videos (at least from the artists I listen to) are being shot on film, using the 4:3 aspect ratio, or both. After watching Olivia Rodrigo’s new music video for drop dead , I decided I should write about this trend and why I think it is happening. In the age of AI slop all over the place online, shooting on film (or just putting a film grain filter on videos) is a…