Light Whiskey: It's Not About the Calories

Light Whiskey is an obscure type of whiskey that's distilled to higher proofs than is legally allowed for Bourbons and many other types of whiskies. It was developed in the 1960's as a way for distillers to fight the trend toward vodka and other lighter spirits, but never really reached mainstream acceptance. Now, three retired Austin tech executives are betting that their light whiskies will…