Who Judges the Machines? The Quiet Race to Measure Artificial Intelligence's Intelligence

In the opening act of The Social Network , Eduardo Saverin stands at a dorm room window, marker in hand, scrawling a mathematical formula across the glass. The Elo rating system, originally designed for chess, would become the engine behind Facemash, Mark Zuckerberg's proto-Facebook experiment in rating the "hotness" of female Harvard students. "Give each girl a base rating of 1400 1400 1400 . At…