How The Most Actionable Customer Insight Happens Before You Sell a Single Unit with Debbie and Troy Sutton

A miserable mammogram turned into a patented product, and the customer validation process behind it is a masterclass for any founder building a physical product from scratch. Debbie and Troy Sutton, the mother and son co-founders behind The Healing Bras, bootstrapped warming and cooling therapy pads for women's breast pain at every stage of life, from first cycles to breastfeeding to menopause. It…