From Ranch Roots to Retail Loyalty

For more than 40 years, Schaefer Outfitter has represented the grit, values, and traditions of the American West. What started with a need for better gear for working ranchers evolved into a beloved western brand with an incredibly loyal following. In this episode of Wisdom by WESA, Jason Smith shares the story behind Schaefer's enduring success, the lessons learned from generations of western…