#299: Neal Foard — Why Stories Sell (And How to Pitch Anything Like a Pro)

Most ideas don't fail because they're bad. They fail because nobody saw the genius. This week, Mike welcomes Neal Foard, a 25-year advertising veteran who has crafted award-winning campaigns for Budweiser, Lexus, Sony, and Toyota. His international work earned him a spot among the top 10 most decorated creative directors in the world. Today, Neal advises Fortune 500 companies, universities, and…