How Kelley Blue Book Is Changing Every Agent's Real Estate Lead Generation Strategy

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents. If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book. Now they're coming for real estate — and your…