Putting the customer at the heart of innovation

Featuring Alessandro Orsini, PETRONAS Lubricants International In episode 50 of the F+L Webcast, Alessandro Orsini, the marketing guru of PETRONAS Lubricants International (PLI), shares his insights on building value and differentiation in today’s lubricants market. Understanding customer strategy is the starting point in understanding your role as a fluid partner, says PLI’s Group Marketing and…