Episode 347 | The Authority Era: Why AI Is Changing Legal Marketing Forever

For more than twenty years, legal marketing has revolved around one question: Where do I rank? But something fundamental has shifted. Your future clients are no longer typing keywords into a search box and choosing from ten blue links. They're opening ChatGPT, Gemini, Claude, and Google AI — and simply asking who they should hire. And here's the uncomfortable truth at the heart of this episode:…