DS SMITH AND CLOETTA USE HARMONISATION APPROACH TO CREATE VERSATILE POINT OF SALE PACKAGING SOLUTIONS

DS Smith, an International Paper company, and global provider of fibre-based and sustainable packaging solutions, and Northern Europe’s leading confectionery company, Cloetta, have collaborated to create versatile and eye-catching innovative Point of Sale (POS) displays with interchangeable components to present confectionery products to consumers in-store.