Your attention span isn’t my responsibility, but your experience is

We were building a page for our B2B services these past few days, and we were of course confronted with the eternal issue: To expand or not to expand? We wanted to describe our services and provide necessary info, but most people don't read texts (so they end up bouncing). Users often don't want to read more than a sentence. They just want the gist before they engage more with the content, if at…